In addition, the IOC uses the prestige and the marketing capability of the Games to sell high-profile corporate sponsorships. These sponsorships enable global corporations to capture the status and visibility of being associated with the Games. For the Olympic Games in Beijing, 12 companies paid to be worldwide sponsors: The primary advantage of a worldwide partnership with the IOC is that it provides advertising space during Olympic event broadcasts. In fact, the games provided a specific opportunity for Coca-Cola to market directly to the 1.
The Olympics also provide opportunities for local businesses in the area where the games are located. For example, the Southend Airport near the location for the Olympics in London is positioned as the gateway to the Games.
The expectation is that it will increase the flow of traffic at the airport for many years after the end of the games. Several other firms also look to the London Olympics to enhance their business for several years into the future partly because of the infrastructure developed for the Olympics. Thus, the Olympic Games will serve as a catalyst for business growth throughout the Thames Gateway region. In summary, the Olympic Games represent an opportunity for firms whose markets have become more global to advertise to the world during the two-week period of the Games.
People across the world watch these games and global firms seek to advertise their products in increasingly international markets. This gave fire a revered and respected role in Greek history. In the Ancient Olympic Games in Olympia, a flame burned throughout the games at an altar to the goddess Hestia, whose Roman name was Vesta.
Romans believed that Vestals were guardians of fire. In modern times, a similar tradition has been observed in every Olympics since , when a flame is lit in the opening ceremony and remains lit until the closing ceremony. The Olympic flame is carried from Olympia to the host city for the by the torch relay. Being selected as a torchbearer is a special honor. The arrival of the flame in each town on the relay route signifies the beginning of the games, as well as a message of friendship and peace.
Here are some interesting facts about the Olympic torch relay:. The Olympics are as much about peace and friendship between the competing nations as they are about the results of the competition. The flame is a positive symbol, dating back to Ancient Greece, and the torch relay represent friendship and peace, making the torch one of the most important symbols of the Olympic games.
A Brief History of the Olympic Torch http: The Olympic Flame and Torch Museum: Athletes from more than countries compete in them. Each is held in a different country once every four years. Until the early s the Summer and Winter Games were held in the same year.
Today they are separated by two years. The Olympic Games were first held in ancient Greece at a site called Olympia.
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The most important of the sports contests was the Olympic Games. These were played at Olympia, every four years, in honour of Zeus. On the first day of the Olympics, sacrifices of grain, wine, and lambs were made to Zeus.
The Olympic Games are the world’s leading sports event. Athletes from more than countries compete in them. The Olympics include the Summer Games and the Winter Games. Each is held in a different country once every four years. Until the early s the Summer and Winter Games were held in the.
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